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Is interest targeting the future of marketing?

from Market Land

With interest targeting, it's now possible to do just that. Social networks like Facebook and Twitter, along with content recommendation network Revcontent, are potentially revealing what the future of marketing might look like. For example, Facebook offers a way to target with a level of hyper-granularity. In the ad targeting section of its ad creation service, you can opt to target by interests that are shared on people’s timelines, ads they click, pages they like, apps they use and other activities that they participate in on and off Facebook, as well as on Instagram. more


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