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Oreo debuts new cookie flavors with social channel Twisted

from The Drum

To debut two new Oreo flavors, mint and strawberry cheesecake, the cookie brand partnered with Jungle Creations, social channel, Twisted, and social influencer, Arron Crascall, who has over four million views on Facebook, to create a seven-week digital video campaign. Through two branded videos, six branded recipe videos and one live stream with Arron Crascall, Mondelez is looking to bring the new flavors to market by tapping into various avenues. more

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