2 for the price of 1: The benefits of a merger
from By Lloyd Princeton
Each designer has his or her own unique vision and talents. Design businesses, on the other hand, have a lot in common, especially the back office operation. Why duplicate efforts? Share the load with another designer. That allows you to spend more time doing what you do best. These are difficult times for many sole practitioners and smaller firms. They just are not getting the volume or level of projects they're accustomed to. That's putting a financial strain on their businesses.
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