How to scale organic local marketing
from Marketing Land
Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term "local marketing agency," you’ll see results for SEM and ad campaigns, plus nods to local SEO (which often begins with scaled citation tools, like Yext). The agencies that do focus on content development are generally targeted toward local small and medium-sized businesses.
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