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How strong word of mouth marketing cuts through the noise of the $16 billion yoga industry

from Forbes

How do you create a brand that inspires people, connects them to your mission and stands out in the competitive $16 billion yoga industry? This has been no easy feat for Lauren Porat, owner of YogaSpark, a Westchester-based hot power yoga studio, which is getting set to open a second flagship location in Tribeca this fall. Yoga, and the fitness industry in general is crowded these days, which made me particularly interested in how Lauren created a brand that continues to speak to current and new customers. more

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