The marketing genius behind Snapchat's name change
from Fox News
When a company makes a major change to its brand or image, any number of things can happen. Loyal users may reject the change — as happened when Coca-Cola tried to introduce "New Coke" in one of the worst marketing disasters in history. People may scarcely notice the change, as when Google stealthily changed its name to Alphabet with seemingly no major corresponding changes to its products lineup.
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