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Travel marketers should follow the data on millennials, not stereotypes

from Skift

Traveler stereotypes are a "plague" and will only prevent marketers from reaching their desired audiences, and following hard data will yield better results than giving in to easy clichés perpetuated by the media. Those are the views of Clayton Reid, CEO of MMGY Global, who addressed these themes at the Skift Global Forum at Lincoln Center, Alice Tully Hall, in Manhattan, New York. more

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