How AI is helping retailers
The retail industry is inundated with buzzwords that describe the best way to engage with consumers — such as omnichannel marketing, customer journey, and a 360-degree view — to provide a more personalized and optimized experience. All of these buzzwords point to a common problem most retail marketers are aching to solve: How can they use customer data to create timely insight into what customers are doing in-store and/or online and convert that into strategies and actions that increase sales?
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