Retailers expect Halloween to break records, $8.4 billion in sales
Halloween is expected to set records this year with more than $8.4 billion in retail sales, according to a new survey from the National Retail Federation. NRF estimates more than 171 million Americans plan to celebrate the holiday and will spend an average of $83 each on costumes, candy, decorations, and greeting cards. The numbers are a big jump over 2015, when Americans spent about $74 each — or $6.9 billion total.
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