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Is customer strategy the unicorn of marketing?

from AdExchanger.com

Across industries, today's marketing conversation is all about the personalized experience. Everything you hear and read seems to be focused on the importance of delivering one-to-one messaging across digital media. But when it comes to truly embracing an enterprise approach to people-based marketing, I don't think those of us in the marketing and advertising profession have quite wrapped our collective minds around what customer strategy really means. more


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