Some publishers appear to be cooling on Facebook Instant Articles
Several media outlets, some of them early adopters to Facebook's fast-loading Instant Article format, seem to be posting less and less there, according to a new analysis by NewsWhip and confirmed in independent reporting by Digiday. NewsWhip looked at several publishers' posts to Instant Articles during a five-day period (Sept. 16-20). It's hard to draw generalizations from such a short timeframe, but it found that while some publishers are essentially all in on the format, other early adopters barely seem to be using Instant Articles at all recently.
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