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Why Snapchat, Facebook and other platforms are trying to shed the 'social' label

from Adweek

There was a point four years ago when marketing agencies — that sprouted up thanks to the explosion of social media — didn't want to be identified any longer as purely "social" practitioners. They contended: We have grown to be so much more. In recent weeks, it's become clear that a similar mindset has fully taken hold among the social media platforms themselves. more

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