4 ingredients to successful mobile marketing automation
from By Sophorn Chhay
When you're trying to implement inbound marketing for B2B customers, mobile is perhaps the single most important platform to target. Studies show businesses without a strong mobile presence fall in search ranking, enjoy less mobile traffic and have a higher average bounce rate. Beyond that, a majority of people in the United States own a mobile phone, and 90 percent of all smartphone owners use their phone for prepurchase activities.
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