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Krusteaz brings new look into the baking aisle

from Drug Store News

Krusteaz is setting itself apart from competitors in the baking aisle by introducing a new package design that aims to better connect emotionally with consumers. As the largest brand at Continental Mills Inc., Krusteaz says the new packaging also aims to articulate a new brand platform reflective of current trends, to increase its relevancy among a wider audience and to strengthen its challenger-brand status. more

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