4 mistakes churches make in asking people to be generous
from Church Leaders
Exploding thermometers, pledge cards and fundraising goals don’t address the heart of generosity. It's understandable why people have used these tools to cast vision and show how each person’s involvement makes a difference. "See how, if we all work together, we can reach our goal?"... but what it turns into is who gave the biggest gift and it limits the gifts that count to only the financial gifts. You can have a very successful campaign, reach your goal, collect a lot of commitment cards and never address the heart of giving. We have to get beyond cards and posters to the true heart of generosity.
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