Sales and marketing are (finally) merging: introducing account based marketing and sales
There's been an explosion of "must have" sales and marketing technologies, but — I hate to break it to you — most automation tools are a waste of money without the right data to fuel it. Why? It's easy to be swept up by the hype of fancy tech, but what most sales and marketing teams are missing is cooperation. There's even a name for this united sales and marketing strategy: account-based marketing.
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