Making your mark: The science of digital marketing
from Business 2 Community
Across the globe, over 3 billion people use the internet. That’s just under half of the world’s population. The fact that so many people are connected to the web means that there is a massive global market available to anyone who has a business and a working internet connection. The growth of the global market has seen a new kind of gold rush. But Instead of staking an actual claim, companies fight for their share of the audience’s attention and the best digital ad placements.
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