'Let's All Go to the Lobby...' Traditional concessions endure, with some new variations
from Film Journal International
For more than 50 years, a parade of anthropomorphic snacks has been marching across a stage, suggesting to the audience "Let's all go to the lobby ... to get ourselves a treat." This long-surviving trailer was produced by Filmack Studios in Chicago and animated to a tune similar to "For He's a Jolly Good Fellow." In the original version, a package of gum led the way. Today, even as "dine-in" becomes more prevalent, that snipe still shows up — often in black-and-white with vintage "film scratches" — highlighting the enduring attraction and profitability of traditional concessions. In a virtual roundtable, some members of the industry talk about what"s going on now with "those treats in the lobby."
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