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The top 10 trends driving marketing in 2017

from Forbes

Visibility is one aspect of marketing that won’t change — regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. Focus is crucial — and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a massive undertaking to discern valuable information from the volume of data available. more

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