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Attention, Freelance Writers: Stop Calling Yourselves 'Generalists'

from The Content Standard by Skyword

Like many freelance writers, I like to think I can write about anything. With the right amount of research and enough hours dedicated to a project, I can tackle subjects from leptospirosis in dogs to behavioral psychology to used-car sales. But, just because you can do something, doesn’t mean that you should. Adaptability is an admirable quality, but it won’t necessarily move your freelance writing career forward. When editors and recruiters view your vast skill set they’ll think, “She must be okay at all those things. I wonder if there’s anything that she’s really strong in.” more

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