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Are your marketing pros ready to handle big data?

from CIO

The role of a marketer is to help leverage brands, products and overall awareness of a business' core mission. That means analyzing data has become increasingly valuable to marketers, giving them real-time insights into trends, current campaigns and failed initiatives. "Marketers today are more in tune to numbers, figures and metrics than ever before — they understand that the success of their marketing campaigns rely on the ability to analyze data and turn behaviors and actions of buyers and customers into actionable insight that can be used to optimize ongoing marketing efforts," says Michelle Huff, CMO at Act-On Software. more


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