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Everything your small business needs to know about the evolving world of marketing

from Mashable

What the heck is an "influencer"? Marketing has changed a lot since the glory days of Madison Avenue — and for small business owners, sometimes the best solutions are ones you can implement yourself. To master the art of inexpensive digital marketing, you'll need to get acquainted with social media campaigns, SEO and, of course, influencer programs. Luckily, the amount you save will be worth the time it'll take to get the hang of things. more


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