Snaps and apps for B2B marketing: Dark social for brands
from The Drum
As traditional advertising's power continues to diminish and social media is becoming more important than ever, more business to business (B2B) brands are re-positioning themselves as publishers, rather than advertisers, launching branded content in new channels to improve their value proposition for customers.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063