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Nike SoHo is something to see – and experience

from Chain Store Age

Nike has upped its game in downtown Manhattan. The athletic giant has opened a five-level, multi-sport category outpost in the heart of New York City’s SoHo neighborhood. Designed to deliver the best of Nike’s personalized services, from exclusive trial spaces to product customization, the 55,000-square-foot store is an immersive experience that offers a link between Nike’s digital and physical platforms. Shoppers can do everything from taking a virtual run in Central Park to shooting basketballs surrounded by the sights of the city’s iconic basketball courts. more

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