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The latest in e-commerce: Instagram's shoppable posts

from Business 2 Community

The e-commerce landscape is taking on an entirely new look this year. Many social media platforms have tried to implement shopping tactics to simplify purchase processes and increase referral sales. However, this has proven to be more challenging than expected. So when Instagram recently announced that it will be testing "shoppable" posts, it caused quite a stir. Could this latest technology crack the code to on-platform sales? more


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