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Most important tips for entrepreneurs? Find a problem, build a solution

from Small Business Trends

Admit it. When trying to pitch your startup, you’ve been guilty of falling back on this phrase: “We’re the Uber of XYZ.” Investors cringe when they hear this phrase. Why? Yes, it’s human nature to compare your startup idea with other successful companies. Doing so instantly communicates who and what you’re about and how you’ll be revolutionizing the industry. But using Uber as a crutch to explain your business can also pigeonhole your vision. Rather than being an innovator and a disruptor, you’re following the model set by another business. And it’s one of the biggest mistakes you can make as a startup founder. more


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