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3 strategies for bridging the gap between the best and the rest in B2B sales

from Customer Think

The gap between top sales performers and the rest is often at its widest in the most complex B2B sales environments – research by the authors of the “Challenger Sale” suggested that there can be as much as a 3-fold difference in performance between the 10 percent or so of top sales performance and the average. The gap from top to bottom hardly bears thinking about. more


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