Back office and forecourt evolution
from Convenience Store Decisions
It would be difficult to dispute the many groundbreaking developments in forecourt marketing and back-office technology. From beacon programs to ordering apps and scanning software that provides inventory management, merchandising and marketing capabilities, C-stores benefit from added efficiencies and revenue-generating opportunities. Joining a growing number of convenience retailers, Salt Lake City-based Maverik, which operates nearly 200 stores, prompts customers to order food ahead on proprietary apps. Other chains are relying on tried-and-true pumptoppers, signage and videos to drive traffic into the store. With the evolution of these programs and others, it's important to keep up to date on technological advancements to drive business from the pump to the store.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063