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Church SEO: How to repurpose sermon content for better search rankings

from Christian Web Trends

Even if a church posts audio or video of their sermons online (a good thing), search engines can’t decipher audio or video, so it doesn’t help with search engine optimization or church SEO. A church can very easily take steps to use their sermons to improve their search rankings by posting a sermon blog, preaching on topics people are searching for, and repurposing sermon content. Posting to a sermon blog once a week, is a great step. But it’s still just one post, one piece of content each week. There are lots of other content that can be created from the weekly sermon that will help your church continue the conversation on the sermon topic, connect with other people, and improve search rankings. more

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