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The death of demographics?

from Builder

When it comes to marketing, messaging, targeting or selling new homes and new home communities, are generational labels helpful? Or are they misleading? These labels — Baby Boomer, Generation X and millennials, in particular — enjoy almost universal currency, especially so in the marketing of consumer products and services. Still, are they a myth, perpetrated by marketing consultancies, or rather, a customer segmentation filter through which marketers of homes and channel and deploy planning, design, and marketing resources more effectively and efficiently? more


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