Building an irresistible loyalty program with mobile apps
from Small Business Trends
Loyalty programs work; they are the most effective tactic when it comes to increasing customer lifetime value. In the past, many small businesses and brick and mortar companies couldn’t compete with the well-developed reward and loyalty programs that big box stores were bringing to the table. But, thanks to web based loyalty programs and even third party reward apps, these smaller organizations no longer have to settle for simplistic and less effective approaches, like the age old punch cards.
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