The problem with talking to everyone
from By Mark MacDonald
This article is for people interested in doing effective church communications. If you aren't interested, you won't like this article, and you should stop reading. It sounds strange, right? But most people don't have the time to read something that isn't interesting. So you're doing them a favor. As a church communicator, you need to stop trying to get everyone's attention and trying to communicate to everyone. It won't work.
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