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Top wishes from holiday shoppers for your social media content

from By Emma Fitzpatrick

When you think of social media during the holiday season, your mind likely jumps to your marketing strategy and the corresponding number of impressions, clicks and sales. For your followers, their goal is much simpler, and dare we say, heartwarming. When asked what they want from brands during the holiday season on social, the largest segment of consumers said holiday cheer, found Sprout Social's research. After all, isn’t that the reason for the season? more

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