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3 ways 'The Amazon Effect' impacts protective packaging

from Packaging Digest

From Oct. 19: Amazon is the biggest and busiest online retailer on the planet, surpassed in volume only by Chinese giant online retailer Alibaba. Amazon is so big the company essentially "creates its own weather" and even has its own designation, "The Amazon Effect," to describe how the company is driving change throughout the retail, supply chain and logistics industries. So what does this growth in Amazon's ecommerce volume have to do with packaging across North America and around the globe? It’s now easier than ever for product manufacturers to sell and ship their products directly to the consumer through Amazon. more

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