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Smart labels – the next big thing in packaging?

from Flexible Packaging

From Jan. 6: Earlier this year, Mary Greenwood — the director of new technology and business development, materials group, Avery Dennison — had to purchase a new washing machine for her home. After making her selection and arranging for it to be delivered, she was surprised upon the appliance’s arrival to see a small image of a smartphone on the machine. Naturally, Greenwood took her phone and held it up to the image on the machine. From there, she was prompted to download an app, which enables her to now start her washing machine from anywhere in the world. more

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