Is packaging for the elderly the next untapped market?
from Food Navigator
From Sept. 28:
Food packaging is designed with elderly shoppers in mind more than ever before, though experts said there is still huge untapped potential. The world’s population is becoming older, with estimates of more than one billion people fitting into the over-60s bracket within the next 20 years. As a result, food packaging for elderly shoppers has become a buzz topic. Easy-to-open packages for consumers with age-related mobility issues such as arthritis, as well as bigger and clearer print are among some of the methods adopted for seniors.
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