Designers: Stop giving away your work for free
from Fast Company
From July 28:
Regardless of your stance on unpaid pitching, the bottom line remains the same: Many potential clients, especially here in the U.S., will request unpaid "trial" creative work from advertising or design agencies when deciding with whom to work on a project or an account. A "no-pitch" policy might be an agency's preference, but it's tough to actually execute. So how can you implement a no-pitch policy and stay competitive?
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