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Plant-based burger just another protein option, says Beyond Meat: 'All of a sudden, the meat aisle becomes the protein aisle'

from Food Navigator-USA

The Beyond Burger — the first refrigerated plant-based patty to sit in the meat counter — will move into all Whole Foods regions by the end of the year, while brand owner Beyond Meat is also in talks with food service chains interested in testing or launching the product next year, according to executive chairman Seth Goldman. more

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