Studies reveal 5 ways faith matters in the struggle to place spiritual before material goods
from The ARDA
The pressure from popular advertisements present substantial challenges to stay on message for the nation’s largest religious group as it prepares to celebrate the birth of Christ. But it is not just Western Christians in this Advent period who are tempted to ignore their faith’s warnings to focus on spiritual rather than material goods. New studies are revealing the ways members of different global faiths may transcend – or fall prey to – consumer cultures willing to co-opt even their most sacred festivals to move merchandise.
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