State of the Industry 2016
from Nursery Management
The demographic shift that's playing out in America has a dramatic effect on the economy. The 78 million people who make up the baby boomer generation will continue to retire, allowing some 67 million gen Xers to take over. That's a deficit of 11 million people. Perhaps the 83 million representatives of the millennials will fill in the gaps. We're facing uncertain times. Who will buy our products? How must we change our marketing messages?
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