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A return to focus: Publishers are going high with subscription prices

from Digiday

Jim VandeHei raised a lot of eyebrows at the Code Media Conference when he declared that subscriptions to his new venture, Axios, would be pricey to the tune of $10,000 a year. "When I talk about subscriptions, I'm not talking New York Times subscriptions," VandeHei said. "I'm talking high end." VandeHei and Axios are not alone in betting they can fetch big money for subscriptions — at least ones that can be corporate expenses. more


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