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Seeking a competitive edge, publishers rethink integrated print-digital staffs

from Digiday

As print revenue continues to shrink, legacy publishers are facing the question (again) of how to deploy their (also shrinking) staffs. In the early days of the web, print publishers had digital operations that were separate from their print teams, and often considered second-class; understandable, considering most of their money was and is still being made on print. Over time, most newsrooms integrated their print and digital operations. more

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