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10 minute marketing

from Elizabeth Spann Craig (blog)

Sometimes there is so much promo-related stuff to do that it can seem overwhelming. And, once we actually feel as if we get a handle on everything, that's when something changes. There'll be a new marketing approach or a new platform to use. For me, it's been helpful if I approach promo the same way I approach writing a book. It's sort of like the saying: how do you eat an elephant? One bite at a time. more

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