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5 common mistakes businesses make in mobile marketing

from Forbes

Mobile has completely altered the consumer landscape in just a few years by becoming the main tool used to read the news, communicate, socialize, navigate and make purchases. The intimate relationship that mobile can provide between a consumer and their supplier can be a double edged sword though. It is a medium that can grant instant access and reward to a customer base while also allowing for mistakes that could greatly cost a business. more

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