PepsiCo, Coca-Cola venture into nightlife business
from By Bambi Majumdar
From Feb. 24:
Competition between the soda giants is nothing new. PepsiCo and Coca-Cola have been always focused on being one step ahead of each other. Amidst growing health awareness and changing perceptions, Americans spent $70 billion on sodas in 2014 — a 25 percent decline from 1998. This has led the soda giants to look at emerging markets like Asia, Africa and Latin America. While that plan is cooking, they have new plans for the home market as well, which includes the night scene.
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