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Internet of clothing is coming through huge label deal

from Fortune

From April 20: Deal between Avery Dennison and Evrythng will see 10 billion pieces of apparel "born digital." Your clothes are going online. Avery Dennison, a packaging and labeling giant that puts labels onto products from brands like Nike, Adidas and Hugo Boss, has struck a deal with "Facebook for things" firm Evrythng to create unique web identities for at least 10 billion pieces of apparel over the next three years. more

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