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Do's and don'ts of exhibit lighting

from By Wendy Parsley

Grabbing attention in a busy exhibit hall is hard to do. Lighting draws attention to your booth and creates an inviting atmosphere. Remember, if the lights aren't on, it looks like your booth is closed. Simply put, people are drawn to light. Exhibit lighting can add contract, focus, dimension and drama to an exhibit. Follow these eight tips to help your exhibit pack a powerful lighting punch. more

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