Do's and don'ts of exhibit lighting
from By Wendy Parsley
Grabbing attention in a busy exhibit hall is hard to do. Lighting draws attention to your booth and creates an inviting atmosphere. Remember, if the lights aren't on, it looks like your booth is closed. Simply put, people are drawn to light. Exhibit lighting can add contract, focus, dimension and drama to an exhibit. Follow these eight tips to help your exhibit pack a powerful lighting punch.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063