6 steps to make social media help your brand
from By Mark MacDonald
From Nov. 16:
Social media is a communication tool that will make or break your business's brand. Our marketing-cluttered world is demonstrated on social media. Simply open the global Twitter feed, and you'll see millions of people saying something. In real time, your feed churns so quickly you can't keep up, and little breaks through. But certain people's and brand's posts are "must reads" since you really enjoy their content. Imagine if your business was a must-read brand! It can be. Here's how.
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