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How to measure social media ROI

from By Mayur Kisani

From Sept. 7: Measuring the return on your social media efforts has been steadily increasing in importance. To justify spending money, time and resources on digital/social marketing has become crucial for marketing departments as well as the senior management of an organization. The investment made needs to demonstrate the positive effects on the organization's broader business goals. But measuring the return on investment depends a lot on your overall business objectives. more

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