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The last place one would expect to find design and innovation: The dentist's office

from Forbes

Most new dentists who set up practice are referred to large dental suppliers, who provide free office design and layout options in hopes of future orders of big ticket items like dental chairs and other large equipment. Grand Street Dental in Brooklyn, New York, forewent the slick, clean, and fresh design route for a look of their own that maximized brand impression and strategically positioned their brand among competitive options. more

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